AACC International Rebranding Update

Dear AACCI Members,

In previous communications, I’ve shared updates on the branding process and efforts that have been underway for our association during the past year. I am pleased to notify you that during the meeting in London, we announced that the name “Cereals & Grains Association” was approved by a majority of the voting members.

 A little more work needs to take place now that we have the approval from the membership, and we anticipate a full launch of the new brand and name by mid-2019. A transition plan is currently in development for outlining communications leading up to the brand launch. 

The board is very excited to have this future-focused branding approved and underway. The impressive response and success in London are definitely a great sign of the next phase for the association! Thanks to all of you for your continued dedication and commitment to move AACCI forward! If you have any questions or suggestions in this regard, feel free to contact any member of the AACCI Board. 

Laura M. Hansen
AACC International Chair of the Board


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