AACC International Rebranding Update

Dear AACCI Members,

In previous communications, I’ve shared updates on the branding process and efforts that have been underway for our association during the past year. I am now pleased to notify you, after seeking membership input on several fronts, the Board of Directors has identified a name to put forward for consideration. On August 31, 2018, you, our members, will be given the opportunity to vote on a new name for your organization.

As you are aware, AACC International has its foundational roots in cereal chemistry and always will. However, over time, the membership AACCI serves has expanded to engage a much broader community. To be more inclusive, the Board sought to identify a name that represented a common thread for the entire membership. Feedback was collected from personal interviews, surveys, and focus groups to pinpoint this connection.

Based on the feedback received, the Board considered several name options, and has selected one name for the membership’s consideration that best meets the following basic rules. We encourage you to keep this in mind as you make your decision:

  • Accurately describes its membership
  • Defines the passion of the organization
  • Broad enough to accept future growth
  • Unique and easy to pronounce and remember

We look forward to your input and support of a new name for AACCI. The name and tagline will be provided on the website and in a corresponding email next week. Don’t forget to watch your email for this announcement next week, and on August 31 for the vote! We plan to announce the outcome at the upcoming annual meeting in London.

Laura M. Hansen
AACC International President

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